Chevrolet Sets a $1 Million Goal in Its 16th Year Backing Making Strides Against Breast Cancer
Chevrolet is in its 16th consecutive year supporting the American Cancer Society's Making Strides Against Breast Cancer program, and this year it has set a goal of $1 million for the cause. Counting dealers, customers, employees and fans, Chevrolet and its community have contributed more than $24 million to the American Cancer Society to date.
"Breast cancer has touched our family, and when we received that diagnosis, one of our first calls was to the American Cancer Society," said Steve Majoros, Chevrolet's chief marketing officer. He said that support made Chevrolet's long-running commitment to the organization even more meaningful to him, and that he's proud the brand is helping make a difference in people's lives, his wife's included.
Walks in More Than 30 Communities
Chevrolet plans to support more than 30 Making Strides walks around the country this season. They're a chance for local communities to honor survivors, remember loved ones and stand with people facing breast cancer right now. If you'd like to join one, the ACS event finder will turn up the walk closest to you.
A family at the Detroit Making Strides walk. Photo: Chevrolet / GM News
Add Your Story on Instagram
Chevrolet is inviting its Instagram community to share stories of support using the "MSABC Add Yours" prompt. For every use, Chevrolet will donate $5 to the American Cancer Society, up to $125,000. A photo and a few words for someone you're walking for is all it takes.
The Pink Corvette at Talladega and Martinsville
The pink Corvette Stingray pace car leads the NASCAR Cup Series field at Talladega Superspeedway this Sunday, October 25, and Chevrolet plans to host about 60 breast cancer survivors at the race. Donations are tied to Team Chevy top-10 finishes at five Cup Series races, plus every caution lap the pink Corvette leads at Talladega and at Martinsville on November 1. Here's how this year's pace car campaign works.
A Pink Silverado at Laughlin
The cause made it off-road, too. At the Laughlin off-road race, 21-year-old Gray Leadbetter drove a pink-liveried Silverado EV ZR2 race truck. Leadbetter is the first woman to win a Pro class championship in Championship Off-Road competition, and this one is personal for her: her mother has battled breast cancer twice.
Chevrolet has more on the campaign at chevrolet.com/cares. And here at the store, every purchase from our Chevy Cares collection supports the American Cancer Society's Making Strides Against Breast Cancer program.
Source: GM News. Photos courtesy of Chevrolet / GM News.