Chevy Cares: Breast Cancer Awareness Month
October is Breast Cancer Awareness Month, and for Chevrolet people it has a particular shape to it. Chevrolet has backed the American Cancer Society's Making Strides Against Breast Cancer program for fifteen years running, and last October the car leading the NASCAR Cup Series field at Talladega was a pink C8 Stingray.
Chevy Cares, By Chevrolet's Own Count
By Chevrolet's own posted tally, the company has contributed more than $23 million across fifteen years of supporting Making Strides, including more than $1.8 million in 2025 alone. That figure covers the company, its dealerships, its employees and its customers together, and the money goes toward breast cancer research, patient services and early detection.
The motorsports side is the part Corvette people noticed. In October 2025 a specially themed pink Corvette Stingray served as the official pace vehicle for the NASCAR Cup Series races at Talladega Superspeedway and Martinsville Speedway, making its on-track debut at the YellaWood 500 on October 19. Chevrolet pledged $500 for every caution lap the pace car completed across those two races, up to $25,000, and added something new to that campaign: a further $1,500 for each Team Chevy driver who finished in the top ten at either event, again up to $25,000. The same two races in 2024 ran 54 caution laps between them, which at that year's rate of $350 a lap produced an $18,900 donation.
The pink ombre Camaro SS 1LE that had handled pace car duty from 2022 through 2024 crossed the block at the Barrett-Jackson Scottsdale Fall Auction and sold for $150,000, with the entire hammer price going to the American Cancer Society.
Chevrolet hasn't published its 2026 campaign details yet. Those announcements have historically landed in October, so the races involved, the per-caution-lap pledge, and whether the Corvette keeps the job are all still open.
Making Strides, And What It Funds
Making Strides Against Breast Cancer is the American Cancer Society's walk program, and the largest network of breast cancer walk events in the country. The walks are noncompetitive. Money raised goes to research and to the patient-side services ACS runs — free rides to treatment, free lodging near treatment centers, and a cancer helpline staffed around the clock. ACS puts the program's total at more than $1 billion raised since 1993.
ACS says the 2026 walks will take place in nearly 150 communities nationwide, most of them during October. The ACS event finder will turn up the one closest to you.
One detail with some track flavor to it this year: the Las Vegas walk has moved to Las Vegas Motor Speedway under a new multi-year partnership, with the 2026 event set for Sunday, October 11. Last year's Las Vegas walk drew more than 17,000 participants and raised $525,000.
The 2026 Numbers
American Cancer Society estimates for the United States this year: about 321,910 women will be diagnosed with invasive breast cancer, along with about 2,670 men, plus about 60,730 cases of ductal carcinoma in situ. About 42,140 women are expected to die from the disease.
The average lifetime risk for a woman in the US sits at roughly 13% — the familiar one-in-eight figure. Median age at diagnosis is 63, though about one in ten women diagnosed are younger than 45. Incidence has been climbing about 1% a year, and the rise is faster among women under 50, at 1.4%.
The trend in deaths runs the other way. Breast cancer death rates have fallen steadily since 1989 — down 44% through 2023 — which ACS attributes to earlier detection through screening, better awareness and better treatment. There are now more than four million women in the US living with a history of breast cancer.
Screening Guidance As It Stands
For women at average risk, ACS currently frames it this way: mammograms are an option from 40 to 44, recommended every year from 45 to 54, and from 55 on you can stay annual or move to every other year, continuing as long as you're in good health and expected to live at least ten more years.
Women at high risk — a known BRCA1 or BRCA2 change, a strong family history, chest radiation before age 30, or a lifetime risk around 20–25% or higher — are advised to have a breast MRI alongside the mammogram every year, typically starting at 30.
ACS no longer recommends clinical breast exams as a screening tool for average-risk women. What it does emphasize is being familiar with how your breasts normally look and feel, and reporting any change to a doctor right away. Most breast cancers found because of symptoms turn up during ordinary things like bathing or dressing. Anything you're unsure about is worth a call to your own doctor rather than a web page.
Wearing Pink In October
The Chevy Cares line lives in one place on the site, and 10% of everything sold from it goes directly to the American Cancer Society. The Hawaiian shirt, the half-zip pullovers and the tees are what people reach for most.
Hawaiian Shirt
Chevy Cares Pink Hawaiian Shirt
Ribbon print across a pink camp shirt — the loudest way to carry the message to an October cruise-in.
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Ladies Half-Zip
Ladies Pink Half-Zip Pullover
The pink half-zip, cut for a cool morning at the show field. Sizes start at XSmall, and the listing carries the full run.
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Men's Half-Zip
Men's Chevy Cares Black Half-Zip Pullover
Black with the Chevy Cares mark, for anyone who wants the message without the pink. Same weight as the ladies' cut.
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T-Shirt
Chevy Cares “Hope” T-Shirt
White tee with the awareness ribbon worked into the script as the O in hope. The quietest of the three graphics here.
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T-Shirt
Chevy Cares “Fight Cancer” Pink T-Shirt
Repeating FIGHT graphic behind the ribbon, on pink. The one that reads from across a parking lot.
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T-Shirt
Chevy Cares “Stronger Than Cancer” Pink Tie-Dye T-Shirt
Cyclone pinwheel tie-dye with a white ribbon on the front. There's a matching hoodie in the collection if you want the pair.
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