“Own the Color” auction, benefitting DonorsChoose, took place June 20-24 exclusively via SuperRare
DETROIT – The first mid-engine Corvette Z06 continues its promise of putting the world on notice with Chevrolet’s first entry into the Web3 space: a one-of-one 2023 Corvette Z06-inspired NFT artwork created by the artist xsullo. The “Own the Color” auction paired the NFT with a custom-painted, real-life 2023 Corvette Z06 color-matched to the artwork. At the conclusion of the auction offered exclusively via SuperRare, the pioneering marketplace for unique curated NFT artworks, the winning bidder will be able to say they “Own the Color” — Minted Green, a reference to minting NFTs. The auction was live to eligible bidders worldwide June 20-24 and bid were only accepted in the digital currency, Ethereum.
All proceeds from the auction benefited DonorsChoose. The organization’s mission is to make it easy for anyone to help a teacher in need and move us closer to a nation where students in every community have the tools and experiences they need for a great education. Full terms and conditions of the auction, including limitations, eligibility and how to win are available at Chevrolet.com/CorvetteZ06NFTterms.
“Corvette is a halo at Chevrolet. It’s the pinnacle of performance and staying cutting-edge means getting into new territories as a bit of a pioneer,” said Steve Majoros, vice president, Chevrolet Marketing. “This is our company’s first NFT. We see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers.”
“Own the Color” means Chevrolet will not apply Minted Green to another production 2023 Corvette Z06. In addition to a digital certificate of ownership and authenticity for the art piece, the physical Corvette Z06, equipped with the Z07 performance package, carbon fiber wheels and a commemorative plaque, will carry the option code RFN. The signification will forever associate the car with this auction and it’s one-of-one status. Further, the VIN for this Corvette Z06 is inspired by binary code, the language of computers, as a further connection between the car and Web3.
The vibrant work from xsullo continues to make waves across the crypto art and NFT communities as the “Own the Color” auction approaches, and numerous pieces from xsullo have sold on SuperRare.
The "Own the Color" xsullo NFT artwork that inspired the Minted-Green 2023 Corvette Z06. (Image courtesy of GM/Chevrolet)
“I’ve been wanting to combine my digital art with the physical world, so it's been a great opportunity to work with Chevrolet to bridge these two worlds,” said xsullo. “The Corvette Z06 is an ambitious car that I totally vibe with. I’m drawn to how technology can make us feel, and I can tell the designers of Corvette Z06 draw from similar inspiration.”
DonorsChoose and Chevrolet have a history of collaborating on projects that further General Motors’ commitment to STEM education for all. This auction taps the ability for DonorsChoose to collect cryptocurrency donations, highlighting the many ways people can help teachers make an impact on their students. In 2022, two prior auctions involving Corvette Z06 raised $4.6 million in charitable contributions for other nonprofits.
"GM is empowering STEM teachers through one of the most innovative ways our educators have received funding for their DonorsChoose projects," said Alix Guerrier, CEO of DonorsChoose. "This partnership shows just how possible it is for the digital and traditional sectors to engage in a way that benefits students' education in public schools across the country."
As a way to bring the digital world into real life, the “Own the Color” artwork will be available for viewing at The Crypt Gallery during NFT NYC, one of the biggest NFT events of the year. The Crypt Gallery, the first NFT gallery in the hospitality industry, is launching its second location at Dream Downtown hotel in New York City.
Chevrolet and SuperRare cohosted a Twitter Spaces on June 20, featuring The Crypt Gallery, xsullo and others to discuss this unique offering.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in nearly 80 countries with nearly 2.7 million cars and trucks sold in 2021. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
Founded in 2018, SuperRare is a pioneering, curated marketplace for high quality NFT artworks, built on the Ethereum blockchain. More than $300M worth of NFT-based artworks, also known as ‘CryptoArt’, have been bought and sold on the platform, with artists earning revenue on both original sales and resales. A destination for digital discovery and with the unique proposal of only single editions, SuperRare was created with the goal of empowering the next generation of artists through technology and has facilitated artists and collectors around the world to sell and purchase digital artwork.
In 2021, SuperRare launched the new $RARE curation token, converting the SuperRare NFT marketplace into a community governed network of galleries, decided on by community vote. To learn more visit: superrare.com/rare
Discover more at superrare.com
About The Crypt Gallery
Founded by King of Midtown, a collector, leader and innovator in the digital art community, we are the first NFT gallery in the hospitality industry. Bringing the digital marketplace to life, guests can experience IRL (in real life) events and participate in live auctions, art drops and secondary market sales. Emphasizing education and building organic, meaningful connections, both King of Midtown and The Crypt Gallery have developed relationships in multiple industries with the aim of increasing mainstream exposure and involvement in the NFT community. Our mission is to unlock the future of human creativity — by hosting live interactive events that bring digital artists, collectors, communities and fans together.